Lemoore Barbell + Strength

A personal project, based on an existing business in Central California.

BRAND IDENTITY | RESPONSIVE LOGO DESIGN

Lemoore Barbell + Strength is a privately-owned gym located in Lemoore, CA that specializes in strength building. I decided to execute an idea I had for creating a responsive logo system that is based on the look of stacked plates at the end of a barbell. The goal was to create a fully responsive logo system that could be applied for various uses.

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