Lemoore Barbell + Strength
A personal project, based on a former gym in Central California.
BRAND IDENTITY | RESPONSIVE LOGO DESIGN
Lemoore Barbell + Strength was a privately-owned gym located in Lemoore, CA that specialized in strength building. I decided to execute an idea I had for creating a responsive logo system that is based on the look of stacked plates at the end of a barbell. The goal was to create a fully responsive logo system that could be applied for various uses.