CrossFit Lemoore is an enthusiastic and close-knit CrossFit community located in Lemoore, CA. I created this responsive logo system for them because these days, for small and large businesses alike -- a "one-size-fits-all" logo just doesn't cut it anymore. There are so many applications that a business logo needs to work well for, whether it be in digital or in print formats, on large or on small items, or even just for the sole reason of allowing for more flexibility in look options.